At 1st4sport Qualifications, we are committed to protecting your privacy. Please take a moment to read our policy and understand the choices you have about the way we collect and store information. Please note this policy only applies to the website of 1st4sport Qualifications and not to the websites of other companies, individuals and organisations to which we provide links.

1st4sport Qualifications is a brand of Coachwise Ltd. Coachwise is a member of the Direct Marketing Association (UK) Ltd (DMA) and is required to operate within the rules of the DMA's Code of Practice, which was developed in consultation with the Office of Fair Trading and the Data Protection Register. The Code is administered by the Independent Direct Marketing Authority.

You can visit without telling us about yourself and without disclosing any personal information.

1st4sport Qualifications is a brand of Coachwise Ltd. Coachwise Ltd may collect and publish aggregate statistics about our customers and traffic patterns. These statistics will include no personally identifying information.

All the information held on our systems is password protected and Coachwise Ltd will not sell any personal information to any third parties.

Coachwise Ltd also follows strict procedures regarding the storage and disclosure of information in accordance with the UK Data Protection Acts of 1984 and 1998. Our security procedures state that we may request proof of identity before we are able to disclose information to you.

Data will not be collected online from children under 14 years of age without first obtaining a parent's verifiable and explicit consent.

How we use your information

When someone visits this website we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting this website. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

What are cookies?

Cookies are small text files that are placed on your computer/device by websites that you visit. They are used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Cookies we use

We use cookies to store individual preferences for the site and to monitor web usage in order to improve user experience. Due to their essential role of enhancing or enabling site processes, disabling cookies may affect your user experience of this website.

Cookies are either ‘session’ or ‘persistent’ cookies, depending on how long they are stored for:

  • session cookies are only stored for the duration of your visit and are deleted from your computer/device when you close your browser
  • persistent cookies are saved on your computer/device for a fixed period of time after the browser has closed and are activated each time you visit the website where the cookie was generated.

Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete 1st4sport Qualifications cookies having visited the site, or change your browser settings (see below).

If you would like to learn more about cookies and how to manage them visit

Essential and Functional Cookies

We use these types of cookies to enable certain online functions such as:

  • recognising your login and keeping you signed in as you move around the website*
  • enabling you to access your online profile*, participate in polls and fill in forms
  • enabling you to set the Viewing Options for accessibility purposes
  • setting the remember my username feature*

*Please note that this website currently does not allow registration/sign-in to the general public and therefore these cookies will not be set.

Centre Portal/Athena

Our portal and quality assurance system grant specific users access to systems and databases that are not on this website. By registering for these services, you are consenting to the use of cookies that are necessary to enable them to work effectively.

Performance/Site Analysis Cookies

This website uses Google Analytics to measure the popularity of web pages so that we can best tailor our content to suit our users’ needs. These cookies do not collect any personal data. Further info can be found on the Google Analytics website.

This website uses Google Maps and Google will place cookies to store your preferences and information when viewing pages that contain the maps.

Other Third Party Cookies

Some of our web pages may have embedded content from YouTube or page-turning technology such as Yudu or Issuu. We also use the Add This service which allows you to share content on social media channels. These third party service providers may set their own cookies, however we do not control the use of these cookies and cannot access them. Please check the third party websites for more information about these cookies.

Email Communications

The email communications that you sign up to use web beacons (transparent GIFs) in order to find out whether the email has been read and links have been clicked on. We use this information to understand what content proves popular to our recipients and make improvements in our communications. If you would like to ensure that none of your email activity is tracked then you can opt out of receiving emails by clicking unsubscribe on your email communications (found at the header/footer of the emails).

How to Manage Your Cookies

Cookies can be deleted from your hard drive. You can also change your settings in your browser to control them. Deleting or blocking cookies may reduce functionality of the site. To learn more about how to reject cookies, visit or go to the help menu within your internet browser.

Please note: turning cookies off at the browser level could disable cookies on ALL sites you visit, and therefore disable functionality on other sites that use cookies.

By using this website, you consent to the collection and use of the information specified above.